Insights
Dec 13, 2024

Ways Unify CDP Helps Resorts Improve Efficiency and Guest Experience

Ways Unify CDP Helps Resorts Improve Efficiency and Guest Experience

Low-code tools are going mainstream

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Multilingual NLP will grow

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Combining supervised and unsupervised machine learning methods

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Automating customer service: Tagging tickets and new era of chatbots

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Detecting fake news and cyber-bullying

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Unify CDP has been developed to enhance the efficiency of every department and property within your resort, while also elevating personalized guest experiences. CDPs solve the problem of fragmented technology and isolated data systems. What does this mean? CDPs assist large resorts in collecting customer data from various sources, such as property management systems, mobile apps, spa software, point-of-sale systems, and CRMs across all resort properties. This data is then standardized and unified into a single, comprehensive record, with real-time updates pushed back to all connected systems. This ensures that all teams across a resort, whether at a single location or multiple locations, can access and utilize the same unified record.

By implementing a CDP, a resort can integrate “high-tech” solutions with “high-touch” hospitality. Each department gains access to comprehensive guest profiles, allowing for genuinely personalized interaction sat every touch point—the front desk, for instance, can check on a guest’s dinner plans and make edits or confirm golf tee times and rentals.

1. Streamline the booking process across your property

Managing reservations across a large property with numerous customized offerings and activities can be both time-consuming and confusing. However, with Unify CDP, all staff members, regardless of their department, can access accurate and consolidated guest data. This comprehensive access ensures that every team member is equipped with the information they need to provide exceptional service.

Unify CDP is a powerful tool that enables staff to create, modify, or cancel reservations across departments. This means that tasks such as moving a guest’s morning spa appointment to the afternoon can be handled seamlessly from the front desk. Similarly, booking a restaurant reservation can be done from the golf shop. This level of flexibility and integration ensures that guests receive a smooth and cohesive experience, no matter which department they interact with.

Furthermore, the ability to manage reservations and itineraries efficiently across multiple departments and properties means that staff can focus more on personalized guest interactions rather than administrative tasks. This leads to a more enjoyable and memorable stay for guests, as they feel well-cared for and attended to throughout their visit. The seamless integration of Unify CDP across all touchpoints of the guest journey ensures that every interaction is informed and consistent, reinforcing the hotel’s commitment to exceptional service.

2. Automatically create personalized itineraries for every guest

Providing guests with an itinerary is a crucial touch point for hotels offering an elevated experience. A single, prompt, and accurate itinerary leaves a positive impression and reassures guests that their bookings are confirmed and highlights the hotel’s commitment to exceptional service

Moreover, consolidating all guest reservations into one itinerary ensures data accuracy and reduces confusion. Unify Concierge creates a unified itinerary, accessible through a web-hosted URL, updates in real-time with any changes, cancellations, new requests, or additions. This way, guests always know their schedule, bookings, and upcoming activities.

Manual itinerary creation requires constant monitoring and rescheduling of cancellations, which can take hotels with multiple systems 20 to 45 minutes per guest, depending on the length of stay and number of reservations. An integrated system automates this process, creating itineraries for every guest in seconds, freeing up staff to focus on other priorities while ensuring each guest receives a comprehensive itinerary.

3. Unified data results in a unified guest experience

One of the standout benefits of Unify CDP is that it ensures all departments are on the same page. This means that any staff member, regardless of their specific role or department, can assist a guest with their inquiries or needs. Whether a guest approaches the front desk, the spa, or the restaurant, the staff member they interact with will have access to the same comprehensive guest profile and reservation information. This unified approach eliminates the need for guests to be redirected to different departments for assistance, enhancing their overall experience and satisfaction.

By having all departments aligned and informed, Unify CDP fosters a collaborative environment where staff can work together more effectively to meet guest needs. This not only improves operational efficiency but also ensures that guests receive consistent and high-quality service throughout their stay. The ability for any staff member to assist with any guest request creates a seamless and cohesive experience, making guests feel valued and well-cared for at every touchpoint.

Unify CDP and its apps, Unify ResAgent and Unify Concierge, streamline the management of reservations and guest itineraries ,providing both staff and guests with a more efficient and enjoyable experience. This comprehensive system not only saves time and reduces confusion but also enhances the overall quality of service, making it an invaluable asset for any large property with diverse offerings and activities.

4. Simple, unified training improves staff efficiency across departments

A powerful advantage of Unify CDP is the significant reduction in the time required to train staff. With its consolidated, accurate, and real-time data that syncs seamlessly across departments and properties ,training processes can be greatly simplified and more effectively coordinated. This synchronization ensures that all staff members, regardless of their department or location, have access to the same up-to-date information, which streamlines the training process.

By reducing the complexity of training programs, management can save valuable time and resources that would otherwise be spent on developing and implementing extensive training modules across the entire portfolio. Unify CDP’s user-friendly interface further enhances this efficiency, allowing new employees to quickly familiarize themselves with the system and become productive in a shorter amount of time.

Moreover, this streamlined training process not only saves time but also facilitates staff mobility within the organization. Employees can easily transition between different responsibilities without the need for additional training, as they are already accustomed to Unify. This flexibility ensures that staff can be deployed where they are needed most, maintaining operational continuity and enhancing overall service quality.

In essence, Unify CDP not only simplifies and accelerates the training process but also promotes a more agile and adaptable workforce, capable of delivering consistent and high-quality service across all properties.

5. A positive staff experience leads to a positive guest experience

From a guest’s perspective, receiving unified customer service and seamless itineraries should be straightforward. When planning their trip, guests envision all aspects—lodging, activities, special requests, and food reservations—being managed effortlessly in one place. However, the reality is that these reservations often span multiple departments and require specialized, disconnected technology to manage. This fragmentation can lead to confusion and a less cohesive experience for guests. Unify CDP, along with its applications Unify ResAgent and Unify Concierge, addresses these challenges by streamlining the management of reservations and guest itineraries.

For guests, it means a smoother, more enjoyable experience where they can manage their entire stay from a single interface. They receive a unified itinerary that updates in real-time, reflecting any changes or additions they make. This reduces confusion and ensures that guests always know what to expect during their stay.

For staff, Unify CDP simplifies operations by reducing the time and effort required to manage reservations. The user-friendly interface of Unify ResAgent allows staff to create, modify, or cancel reservations across the entire portfolio with ease. Unify Concierge automatically generates detailed itineraries, freeing up staff to focus on providing personalized service rather than administrative tasks. This efficiency not only saves time but also enhances the overall quality of service, as staff can respond more quickly and accurately to guest needs.

Moreover, the system’s ability to unify data across departments means that any staff member can assist a guest, regardless of their specific role. This ensures that guests receive consistent and high-quality service at every touchpoint, reinforcing the hotel’s commitment to exceptional hospitality.

Connect your property’s departments today at https://www.jonasunify.com/contact

About Jonas Unify

Jonas Unify is a technology company seeking to innovate the hospitality industry’s technology landscape. We’re solving the hotel industry’s data problem, unifying guest data across marketing, operations, payment, and more. Jonas Unify will centralize your guest data and expand your operations through its Customer Data Platform (CDP) and connected apps.

Unify CDP is a revolutionary platform designed for hoteliers’ unique needs. It bridges the gap between best-of-breed technology to help you create an all-in-one platform, with connected and synched guest data. Unify is making true guest-centric hospitality possible with our suite of solutions.

Harness the power of your data and transform it into actionable insights, streamlined operations, and personalized guest experiences. Centralize and synchronize guest data from multiple solutions in real time. Ready to take the next step? Discover Jonas Unify CDP today and unlock your data’s potential. Setup a demo today –the journey to data-driven operations starts here.

Learn more at jonasunify.com