Increased Personalization, Improved Guest Experience: Why Independent Hotels Should Invest in a Customer Data Platform

Independent hotels and properties are known for their unique and personalized feel. Guests are loyal and love coming back to friendly, knowledgeable staff with services tailored to their preferences. Without the right tools, it can be difficult to adapt to modern expectations of guests while keeping that same level of assistance. Unify CDP is a powerful yet easy-to-use solution that allows your staff to spend less time focused on keeping up with your technology and more time face-to-face with guests.

Unify CDP offers a comprehensive solution to this issue by consolidating guest data, so every staff member is equipped with the information they need to provide an exceptional guest experience no matter which system they’re using. Leveraging advanced analytics, Unify CDP delivers insights into guest needs based on historical data and current trends, enabling managers to proactively address potential gaps before they become problematic.

Unify CDP is highly effective at coordinating operational needs across multiple departments. The platform integrates effortlessly with existing systems, facilitating real-time data sharing and communication. This coordination ensures that staff are aligned and knowledgeable about the needs of the property and guests.

Support Staff through simplified data management

Hotels collect a vast amount of data from their guests, ranging from room preferences to activity booking history. However, this data is often siloed across various systems, such as property management systems, customer relationship management solutions, point-of-sale systems, and more. As a result, employees frequently need to log in to multiple platforms to access comprehensive guest information, which can be time-consuming and inefficient. This fragmentation not only hampers the ability to provide seamless and personalized guest experiences but also poses challenges in data management and security. Integrating these systems streamlines operations, enhances guest satisfaction, and improves overall data governance.

Unify CDP is a customer data platform that syncs guest data across technology solutions used in every department of your hotel or hotel brand. This synchronization creates a unified, streamlined guest and staff experience.

By synchronizing property and guest data across the entire tech stack, Unify CDP keeps everyone connected and informed. Its centralized platform enables departments to collaborate efficiently, reducing administrative tasks and making guest information easily accessible. Unify CDP also utilizes previous guest information and preferences to facilitate upselling, offering personalized amenities and services that increase revenue. Additionally, the consolidated, accurate, and real-time data, combined with an intuitive user interface, significantly reduces staff training time, allowing them to focus on delivering exceptional service.

Provide personalized experiences for every guest

Unify CDP provides your hotel with the ability to personalize each guest’s stay like never before. The platform consolidates data from various touchpoints to create comprehensive guest profiles. By having a 360-degree view of each guest, staff can tailor their interactions and services to meet individual preferences and needs.

The platform ensures that all guest data is synchronized across different departments and systems. This seamless integration means that every staff member, from the front desk to housekeeping, has access to up-to-date and accurate guest information. This enables staff to anticipate guest needs and provide personalized services, such as preparing rooms with preferred amenities or offering tailored activity recommendations.

With Unify CDP, staff can engage with guests on a more personal level. For example, afront desk agent can greet a returning guest by name and inquire about their previous stay. Dining staff can review guest history and suggest favorite dishes, while spa personnel can recommend treatments based on past preferences. These personalized interactions are what makes your property stand out and Unify CDP allows you to make guests feel valued and enhance their overall experience.

Utilize accurate, real-time guest data to capitalize on touchpoints

Jonas Unify integrates seamlessly with existing systems and databases, ensuring that all guest information is up-to-date and accurate. This integration allows for real-time updates and synchronization across all departments, making it easy to hit guest touchpoints through itineraries (Unify Concierge), a mobile app (Unify Journey), and targeted marketing (Unify GMS) without manual data entry or reconciliation.

Providing guests with a detailed itinerary is a key touchpoint for independent hotels aiming to offer a superior experience. A single, prompt, and accurate itinerary not only leaves a positive impression but also reassures guests that their bookings are confirmed, showcasing the hotel's dedication to exceptional service.

For independent hotels, consolidating all guest reservations into one itinerary ensures data accuracy and minimizes confusion. Manual itinerary creation can be time-consuming, requiring constant monitoring and rescheduling of cancellations. This process can take hotels with multiple systems 30 to 45 minutes per guest, depending on the length of stay and number of reservations. An integrated system automates this process, generating itineraries for every guest in seconds. This frees up staff to focus on other priorities while ensuring each guest receives a comprehensive and up-to-date itinerary.

Connecting your property through a mobile app allows your property to hit multiple touchpoints by offering personalized recommendations, special offers, and direct communication channels. This not only enhances the guest experience but also fosters loyalty and encourages repeat visits.

A mobile app further enhances the guest experience by providing a convenient and accessible platform for all their needs. Through the app, guests can easily access their itineraries, make new reservations, request services, and receive real-time updates. This seamless interaction ensures that guests feel connected and well-informed throughout their stay.

Through Unify GMS, you can create personalized marketing campaigns to make sure every interaction is relevant to your guests. Some examples include sending birthday or anniversary greetings, targeting high-spenders with special campaigns based on their lifetime spending, or promoting new wellness packages to guests who are members of your spa. Personalized marketing becomes a breeze when you have an accurate database of your guests.

Drive revenue with personalized marketing campaigns

Unify CDP is designed to gather comprehensive guest data from multiple touchpoints. This includes information from reservations, dining preferences, spa bookings, and more. This real-time data integration ensures that marketing teams have access to the most current and complete guest information. This seamless integration is crucial for creating effective and personalized marketing campaigns.

With Unify GMS, marketing teams can create personalized offers and promotions based on detailed guest profiles. For example, a guest who frequently books spa treatments can receive special offers on spa services, while a guest who enjoys fine dining can be targeted with exclusive dining promotions. This level of personalization enhances guest engagement and increases the likelihood of repeat visits.

One of the standout features of Jonas Unify is its ability to automate marketing campaigns. The platform can automatically segment guests based on their preferences, behaviors, and past interactions. This segmentation allows for highly targeted marketing efforts, ensuring that guests receive relevant and personalized communications. Automated email and SMS campaigns can be set up to engage guests at the right time with the right message.

Unify GMS provides robust analytics and reporting tools that allow marketing teams to measure the effectiveness of their campaigns. By tracking key metrics such as open rates, click-through rates, and conversion rates, teams can gain valuable insights into what works and what doesn't. This data-driven approach ensures continuous improvement and optimization of marketing strategies.

Unify CDP is designed to gather comprehensive guest data from multiple touchpoints. This includes information from your property management system, point-of-sale system, spa management system, and more. The platform integrates seamlessly with existing systems to consolidate this data into a single, unified guest profile, ensuring that all information is accurate and up-to-date. This real-time data integration eliminates silos and ensures that staff have access to the most current and complete guest information. This seamless integration is crucial for creating an effective and personalized guest experience.

Amplify your property’s guest service today at https://www.jonasunify.com/contact

About Jonas Unify

Jonas Unify is a technology company seeking to innovate the hospitality industry’s technology landscape. We’re solving the hotel industry’s data problem, unifying guest data across marketing, operations, payment, and more. Jonas Unify will centralize your guest data and expand your operations through its Customer Data Platform (CDP) and connected apps.

Unify CDP isa revolutionary platform designed for hoteliers’ unique needs. It bridges the gap between best-of-breed technology to help you create an all-in-one platform, with connected and synched guest data. Unify is making true guest-centric hospitality possible with our suite of solutions.

Harness the power of your data and transform it into actionable insights, streamlined operations, and personalized guest experiences. Centralize and synchronize guest data from multiple solutions in real-time. Ready to take the next step? Discover Jonas Unify CDP today and unlock your data’s potential. Setup a demo today –the journey to data-driven operations starts here.

Learn more at jonasunify.com

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