Insights
Sep 30, 2024

Provide a Better Guest Experience and Improved Staff Efficiency With Unify CDP

Provide a Better Guest Experience and Improved Staff Efficiency With Unify CDP

Low-code tools are going mainstream

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Multilingual NLP will grow

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Combining supervised and unsupervised machine learning methods

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Automating customer service: Tagging tickets and new era of chatbots

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Detecting fake news and cyber-bullying

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Unify CDP is an innovative solution that merges data from multiple systems to create a comprehensive, master customer profile. Different than most hotels’ existing marketing and operations technology, Unify CDP creates bridges between solutions and moves customers through a single, unified journey.

With Unify CDP, property and guest data are synchronized across your entire tech stack, keeping your staff connected and your guests happy. Built on the reliable integration platform, Jonas ARC, it connects all Jonas Hospitality products and third-party systems effortlessly.

Unify CDP combines the strengths of top-tier solutions into a single, all-encompassing platform, offering a true 360-degree view of your guests. This unified approach brings numerous benefits to your property and staff. Below are the key benefits observed by staff when using Unify CDP.

Cross department cooperation

One of the key benefits of Unify CDP is that it allows departments to work together by giving staff access to the same data across multiple systems, ensuring everyone is on the same page. This eliminates the need for cross-referencing and significantly reduces the time spent on administrative tasks. Additionally, all staff will be seeing the same real-time guest data, allowing staff from any department to assist a guest. For example, if while a guest is checking in at the front desk, they decide they want to add a spa reservation, the front desk agent can book that spa reservation and add it to the guest itinerary. This allows your team to be synchronized and prepared to help at any moment.

Personalized itineraries for every guest

Unify Concierge automatically creates guest itineraries from every system connected to Unify CDP. Hotels utilizing Unify Concierge are improving the guest journey while reducing work for staff. A previously manual task, that could take up to an hour to create per itinerary by logging in and out of different systems to source guest data, is done automatically when a reservation is made. Hotels using Unify CDP and Unify Concierge have created more than 5,000 itineraries per property, providing a service that was previously only offered to VIPs by leveraging technology.

Unify Concierge makes it easy to edit itineraries and reservations from any department. Staff are equipped with the tools to assist any guest with any request. On top of having the data needed, Unify CDP has a simple and intuitive user interface, so making changes is quick and simple for your team. Additionally, guests can also make their own edits to reservations online, providing them with greater control and flexibility over their stay and can relieve some tasks from your staff. This feature enhances the overall guest experience and streamlines operations for your staff.

Empower staff with easy upselling

With real-time, accurate guest data Unify CDP also facilitates easy upselling by leveraging prior guest issues and preferences, as well as special occasions like birthdays and anniversaries. Staff can easily and clearly see any prior guest’s data allowing them to make relevant recommendations to guests. For example, staff at the front desk can suggest the addition of a massage to their stay during check-in, to guests who have previously visited the spa, and book that service instantly.

This will enhance a guest’s experience by making it personal and adding additional value while bringing additional revenue to your property. Your staff will be well informed across your property to answer guest questions about activities and amenities, empowering them to make suggestions for a guest's itinerary.

Simplify loyalty and memberships

Many properties have loyalty and membership opportunities, such as golf, spa, and even lodging. Unify CDP simplifies membership and profiles making it easy for your staff to recognize these loyal guests and their preferences when they arrive. For example housekeeping can see the guest’s preferred pillow type, or your restaurant can track food allergies or dietary restrictions.

With all guest information easily accessible, staff can provide members with amenities or services that come with their membership and give them that extra bit of hospitality they deserve. This not only enhances guest satisfaction but also fosters loyalty and repeat business.

Quick and simple training

Another significant advantage of Unify CDP is the reduced time required to train staff. Thanks to its consolidated, accurate, and real-time data, that syncs across departments and properties, training can be simplified and coordinated. This will reduce the time management needs to create training programs. Unify CDP also has an easy-to-use interface, so new employees can quickly get up to speed. This efficiency not only saves time but also ensures that staff can focus more on delivering exceptional guest experiences.

Innovating the staff experience

Unify CDP innovates the way hotels manage and utilize customer data by merging information from multiple systems into a single, comprehensive profile. This solution ensures a seamless, unified experience for both staff and guests, eliminating fragmented journeys and enhancing the overall experience.

By synchronizing property and guest data across your entire tech stack, Unify CDP keeps everyone connected and informed. Its centralized platform allows departments to work together efficiently, reducing administrative tasks and ensuring all guest information is easily accessible. The ability to edit itineraries and reservations from any department, along with guest self-service options, further streamlines operations and enhances the guest experience.

Unify CDP also leverages prior guest info and preferences to facilitate easy upselling, offering personalized amenities and services that boost revenue. It simplifies membership and profiles for activities such as golf and spa services, recognizing repeat guests and fostering loyalty. Additionally, the consolidated, accurate, and real-time data, combined with an intuitive user interface, significantly reduces the time required to train staff, allowing them to focus on delivering exceptional service.

Unify CDP combines the strengths of best-of-breed solutions and bridges the gaps to create a powerful all-in-one solution, providing a true 360-degree view of your guests and bringing numerous benefits to your property and staff.

Bring all the benefits of Unify CDP to your property and staff today at https://www.jonasunify.com/contact.

 

About Jonas Unify

Jonas Unify is a technology company seeking to innovate the hospitality industry’s technology landscape. We’re solving the hotel industry’s data problem, unifying guest data across marketing, operations, payment, and more. Jonas Unify will centralize your guest data and expand your operations through its Customer Data Platform (CDP) and connected apps.

Unify CDP is a revolutionary platform designed for hoteliers’ unique needs. It bridges the gap between best-of-breed technology to help you create an all-in-one platform, with connected and synched guest data. Jonas Unify is making true guest-centric hospitality possible with our suite of solutions.

Harness the power of your data and transform it into actionable insights, streamlined operations, and personalized guest experiences. Centralize and synchronize guest data from multiple solutions in real time. Ready to take the next step? Discover Jonas Unify CDP today and unlock your data’s potential. Set up a demo today – the journey to data-driven operations starts here.

Learn more at jonasunify.com and follow us on LinkedIn to stay updated.