Unlock the Power of Your Management Company’s Guest Data: How CDPs Enhance Guest and Staff Experiences Across Your Portfolio

A CDP is designed to help every single department and property of your portfolio do its job more efficiently while also powering personal guest experiences. With a CDP, a property can blend "high-tech" and "high-touch" hospitality. Every department has access to the full guest profile, and you can create truly personalized experiences at every single touch point—the spa desk can ask about a guest's dinner reservations or future activities and provide real recommendations. 

CDPs address the issue of a disparate tech stack and having data in siloed systems. CDPs support management companies in gathering customer data from various sources, including property management systems, mobile apps, spa software, point-of-sale systems, and even CRMs across all properties. They then standardize and unify this data into a single golden record and push updates back to all connected systems in real time. All teams across a property, a management company, or multiple locations can view and use the same golden record.

Synced guest data across the portfolio

Synchronize guest data so that every system has accurate, real-time information from the ‘source of truth,’ your CDP. Gain a holistic view of guests across departments and locations. With Unify CDP, your guest information is available everywhere, in real-time. Staff no longer need to check multiple systems or contact another location to see a guest’s activity: it is now synchronized everywhere.

Synced guest data improves staff efficiency by eliminating the need to cross-reference and re-check information across tech systems, departments, or locations. Give your staff the ability to see a guest’s entire journey, their special requests, and preferences, easily and without needing to check multiple systems.

Unify CDP gives you a full 360-degree view of your customers. Leverage your booking data to get a deeper understanding of which properties and amenities specific guests would be interested in. This opens up marketing opportunities to increase the lifetime revenue from each of your guests. You can easily promote similar properties across your portfolio to repeat guests or market upsell opportunities for guests’ upcoming stays via email or SMS through our guest messaging system Unify GMS.

Cross company cooperation

One of the key benefits of Unify CDP is that it allows departments and locations work together by giving staff the same guest data consolidated from multiple systems, ensuring everyone is on the same page. This eliminates the need for cross-referencing and significantly reduces the time spent on administrative tasks. All staff will be seeing the same real-time guest data, allowing staff from any department to assist a guest. Additionally, if a guest stays at multiple locations, staff have their data and can easily accommodate their preferences to have a seamless experience across your portfolio.

For example, if a guest who’s stayed at one of your properties and requested a room far from the elevators is checking in to another one of your properties, the front desk agent can see their preferences and assign the proper room accordingly. When staff across your portfolio are working in sync with the same data set, it enhances the guest experience and increases the likelihood they become loyal to your portfolio.

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Track loyalty and memberships

Many properties and portfolios have loyalty and membership opportunities, such as golf, spa, and even lodging. Unify CDP simplifies loyalty and membership programs making it easy for your staff across all locations to recognize these loyal guests and their preferences when they arrive.

Loyalty programs are simplified using Unify CDP. Easily track loyalty members, status, and past stay info across your portfolio. Further, Unify CDP allows you to track multiple loyalty programs for each guest.

With all guest information easily accessible, staff can provide members with amenities or services that come with their membership or loyalty program and give them that extra bit of hospitality they deserve. This not only enhances guest satisfaction but also fosters true loyalty and repeat business.

Manage reservations across departments or locations

Managing reservations across a portfolio can be time-consuming and confusing. With Unify CDP all staff, no matter what department or location, can access accurate, consolidated guest data. Unify ResAgent allows staff to create, modify or cancel reservations across the entire portfolio – move a guests’ morning spa appointment to the afternoon from the front desk, book a restaurant reservation at the golf shop, or help a guestbook multiple hotels over the phone as they plan their upcoming cross country road trip.

With Unify Concierge will automatically send guests a detailed itinerary of their upcoming stay. This puts control in the palm of your guests’ hand. They have the ability to manage every aspect of their upcoming stay. Add, modify, or cancel reservations, when a guest makes an edit, Unify CDP automatically updates their itinerary.

Consolidated training

A powerful advantage of Unify CDP is the reduced time required to train staff. Thanks to its consolidated, accurate, and real-time data, that syncs across departments and properties, training can be simplified and coordinated. This will reduce the time management needs to create training programs across your portfolio. Unify CDP has an easy-to-use interface, so new employees can quickly get up to speed. This efficiency not only saves time but also allows staff to easily move between properties without missing a beat or additional training.

Unify CDP is built to support management companies by increasing customer satisfaction and staff preparedness while ensuring data quality at scale. Unify CDP achieves this by gathering data from every touchpoint - such as transactions, website visits, in-product behavior, offline interactions (like preferences or requests), and more - across your tech stack. Then, Unify CDP consolidates this data to form a single, unified view of each customer with identity-resolved profiles and pushes the data out to each connected system in real time. Your staff can then use this data across your portfolio to foster loyalty by providing consistently exceptional customer experience.

Bring all the benefits of Unify CDP to your portfolio todayat https://www.jonasunify.com/contact.

About Jonas Unify

Jonas Unify is a technology company seeking to innovate the hospitality industry’s technology landscape. We’re solving the hotel industry’s data problem, unifying guest data across marketing, operations, payment, and more. Jonas Unify will centralize your guest data and expand your operations through its Customer Data Platform (CDP) and connected apps.

Unify CDP is a revolutionary platform designed for hoteliers’ unique needs. It bridges the gap between best-of-breed technology to help you create an all-in-one platform, with connected and synched guest data. Unify is making true guest-centric hospitality possible with our suite of solutions.

Harness the power of your data and transform it into actionable insights, streamlined operations, and personalized guest experiences. Centralize and synchronize guest data from multiple solutions in real time. Ready to take the next step? Discover Jonas Unify CDP today and unlock your data’s potential. Setup a demo today – the journey to data-driven operations starts here.

Learn more at jonasunify.com and follow us on LinkedIn to stay updated.

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